News broke yesterday about the possible buyout of Playnation by gaming industry giants Novomatic. As one of the leading brick and mortar games cabinet providers in the UK, Playnation certainly appear on the surface to be a company that would greatly interest the Novomatic Group, with both groups providing similar products and services to the UK and mainland Europe respectively.
Playnation was established in 2013 following a buy-out from Inspired Gaming and has since become the UK’s leading provider of family entertainment solutions to the leisure industry.
Playnation employs over 800 people across the UK, with its headquarters based in Runcorn, and is majority owned by Palatine Private Equity. The company owns and operates some 20,000 amusement machines across over 1,700 sites in the UK.
Machines vary in type from family entertainment centre machines such as video games, toy cranes and 2p pushers to regulated fruity machines.
Novomatic operates over 232,000 gaming machines and has a strong presence in the iGaming industry – particularly in Swiss, German and Czech casinos.
The group employs about 23,000 staff worldwide and 3,300 employees in Austria and a buyout of Playnation would serve to substantially increase their foothold in the UK gaming market. Watch this space.