Humanzing Machines: How Do Perceptions Affect Gambling Behaviour?

Human versus machineWhen you fire up a slots game are you playing Lady Luck, a set of algorithms or the house? You’d be forgiven for thinking that these questions are completely irrelevant to slots games – where no human dealer takes part in the action and you’re simply pressing a button – but are they?

Some Science

A new study has found that gamblers who perceive human-like qualities in slot machines tend to gamble – and lose – more money.

Jack and Gonzo

Are these sneaky fellas causing you to gamble more?

A study entitled Humanizing Machines: Anthropomorphization of Slot Machines Increases Gambling, published in the Journal of Experimental Psychology put forward and tested the hypothesis that people gamble more on slot machines when they believe they’re playing against humanlike minds rather than mechanical algorithms.

The researchers carried out four tests, wherein participants were asked to play a simple slots interface with only the options to spin again or stop playing. The control group was told in advance that the machine operated via a mathematical algorithm programmed to deliver a certain percentage of wins and losses over time.

A second group of test subjects were told that the machine had a human-like brain and therefore had the power to decide whether or not a particular spin would come up a winner.

Those in the group that viewed the machine as human-like elected to play longer than the control group, and also lost more money. The researchers concluded that actual humans were likely to lose more money playing slots with human-like qualities, so it might be an idea to steer clear of any temptresses such as Miss Midas in future!

About David Hall

David is a new member of the Droid Slots team, working as a writer to produce unique content about depositing methods, including digital currencies such as Bitcoin. As an English literature graduate and current masters student in film and literature, David has set his sights on becoming the Martin Scorsese of mobile gambling by bringing you some hard-hitting articles and stunning video reviews and tutorials. He also likes to make shiny comic strips.


It couldn’t be simpler: we keep our ear to the ground and eyes on the web, and report back to you with the newest and most important news from around the mobile casino industry. Whether it’s as simple as new promotions and game or casino releases, or as complex as corporate mergers between key industry players, we’ll let you know about it first. Our news is different to that which you find elsewhere, as we make sure that everything we report has some bearing on the way you play, and helps you get the best out of mobile and online casinos. In our news section you’ll find news about new casinos, new games, new promotions (and promo codes!), the latest huge winners, and weekly roundups which help you quickly stay abreast of the news every Monday.

Leave a Reply

Your email address will not be published. Required fields are marked *