Online gambling giant Unibet is set to provide its customer data to the Responsible Gambling Trust (RGT) to be used in the their latest study into the causes of problem gambling, specifically in relation to online gambling. Unibet will be supplying the RGT with access to customer data spread across all its gambling platforms, which includes online bingo, casino, sports betting and poker.
RGT’s Study Into Problem Gambling
Sophro Ltd has been tasked with carrying out the actual workload of the study. This study is the third round of remote gaming research that has been announced within an 18 month programme into the study of online gaming.
The RGT have stated that this set of research aims to be a more in-depth study than the previous ones it has green-lit. The aim is to look at a smaller pool of subjects, but do so in closer detail.
Dr Jonathan Parker, founder and director of Sophro, explained that the hope is to create a clear social insight into problem gambling, with the hope that the “project will contribute to the groundwork for more effective harm minimisation in remote gambling.”
The Chief Executive of RGT, Marc Etches, said of Unibet’s involvement that “we are delighted that Unibet has agreed to provide access to the player data necessary to make this research possible.”