Sarah Harrison was sworn in the as the new CEO of the UKGC back in October. In a recent speech at the Harm Minimisation Conference hosted by the Responsible Gambling Trust, Harrison gave some time to listing the main concerns and expectations required from the gambling industry into the future.
Given that Harrison is in charge of the regulation body behind our favourite hobby, we thought it’d be good to take a look at her expectations and see what insight they give us into the UKGC’s plans heading in to future.
Expectations of The Gambling Industry
Harrison contextualised her arguments by explaining that the objective of the industry is to place “social responsibility at the heart of what it does” and asking that the gambling industry be “at the top of its game”.
She then listed the objectives she hopes that the UKGC and gambling industry can hit.
- Clarity of Purpose – This is described as the “work operators are doing on social responsibility”. The hope is to get casinos more openly concerned with preventing and tackling harm that is potentially caused by their service.
- Evaluation – An improvement in the methods that operators have in reporting their findings and issues to the UKGC.
- Added Value – Ensuring that operators are doing more than the minimum in their responsibilities to provide a safe and responsible environment.
- Customer Focus – Making sure that gambling businesses are doing their best to improve a customer’s experience all the way from their marketing to the customer’s play experience.
- Transparency – How open operators and casinos will be regarding their inputs, outputs and the outcomes that these cause.
Expectations Made And Met
The range of programs relating to public involvement in order to improve the standards of casinos, threats of increased regulation and enforced regulation in terms of gambling advertising; show that Harrison is standing behind what she says.
The UKGC has arguably become much more hands on when it comes to regulating casinos and threatening consequences to operator’s actions. The bite certainly seems to be matching the bark, especially in the wake of the above changes.
So far, the changes as of late seem to have ranged from minor, to extremely effective in terms of improving the safety of gambling. The recent figures which documented the first accurate revenue of the UK gambling industry are a step in the right direction to proving that increased regulation seems to be paying off.
Harrison has laid out some big plans when it comes to the industry and so far seems to be holding steady on accomplishing them. Hopefully, she can keep it up.