In a pretty unique move, GoWild mobile and online casino today announced that it would be transferring all UK player accounts to 32Red.com – who purchased the UK player database for an undisclosed sum – on the 10th September 2014. While GoWild contacted its players directly to explain how the transfer will affect them, 32Red’s commercial director Matt Booth made comments in a press release so as to explain the move to the general public. I’ve spent the day getting to the bottom of the move and have the answers to some of the most important questions.
What do you want to know?
- I have an account with GoWild – will it be closed?
- I have an account at both sites – what will happen?
- What difference will I notice moving to 32Red?
- Why Is GoWild closing in the UK?
- How should I feel about this?
- 32Red's contact information
I have an account with GoWild – will it be closed?
No… well kind of. While the casino will be closing its doors to players in the UK (but, I stress, staying open and accessible to the other countries it serves), all player accounts which were at GoWild will be moved in exactly the same state they are in now to 32Red.com. This means that you can find every penny you’ve deposited or won at GoWild ready to play with at 32Red.com; you’ll even be able to sign in with the same username and password as at GoWild, and your bonus cash and loyalty points will also survive the move.
I have an account at both sites – what will happen?
This one’s a bit weird. I called up 32Red to find out, and the only answer they were able to give me was pretty unsatisfactory. From what I could glean, the accounts won’t be merged, and you’ll have to choose one of the accounts to close (withdrawing all your cash, of course). They were not, however, clear on what would happen to bonus money which has not yet been played through the wagering requirements on the account you choose to close.
If you’re reading this in time, my advice would be to head to GoWild right now, play through the wagering requirements and get your cash out ASAP to save complications and lost cash down the line. If you do run in to any issues, get in contact with 32Red as soon as you identify them and get it sorted. I’ll include the customer service details at the end of this article.
What difference will I notice moving to 32Red?
One of the key reasons it seems that GoWild has picked 32Red as its successor seems to be the similarity between what the casinos offer their players. The games featured on both sites are predominantly Microgaming slots, with many of the same titles represented at both casinos. This means that you’re unlikely to be disappointed if you have a favourite game at GoWild – chances are you’ll find it at 32Red.
In the afore mentioned press release, Matt Booth made it clear that 32Red “will be active in showcasing the 32Red experience to these newly acquired players”, which sounds to me like any old GoWild players can expect some special attention, and hopefully some special bonuses and promotions to sugar coat the pill of being moved without their consent.
Why Is GoWild closing in the UK?
This is an interesting question, and its answer is linked to a lot of changes we’ll all be seeing over the coming months at mobile and online casinos in the UK. In October, a new tax comes into effect in the UK: the 15 per cent point of consumption tax. This effectively means that it’ll cost more for casinos to operate in the UK, and many casinos will be deciding whether it’s even worth their while continuing to operate in this country.
Apparently for GoWild the decision was made that they would focus on their cheaper operations overseas, and this is probably something we’ll see a lot more of in the coming months – possibly losing quite a few of the smaller operators completely. Whether this is the death of the industry, or whether we’ll just have a lot more remodelling like this is unclear, but it’s worth keeping your ear to the ground for more news like this.
How should I feel about this move?
However you like! Lots of players are angry, however, at what they perceive to be a lack of communication (being informed only the day before their accounts are due to be moved, which realistically means many players won’t find out until after the move has taken place), and at what seem like questionable dealings (with some players asking questions regarding data protection, given that their information seems to have just been ‘sold off’).
Weirdly enough, during the day, 32Red’s value in the markets has actually dropped by just over 4.3%, which kind of suggests a general ill feeling towards the move, however from GoWild’s point of view, this is probably them just making the best of a bad situation given the rising price of running their operation.
Let us know in the comments what you make of the move.