Mobile Casino LeoVegas has tapped B2B sportsbook technology provider Kambi Sports Solutions to start the site’s diversification beyond its casino roots. The announcement came on Friday when Kambi said it had signed a deal to deliver its fully managed sportsbook to the Malta-based casino operator, allowing LeoVegas customers to switch seamlessly between casino and sports whilst online. This also spells LeoVegas' expansion into the international market. Always good to go global.
Kambi CEO Kristian Nylèn complimented LeoVegas as a “very exciting and fast growing brand in mobile gaming” and predicted that the two companies’ “mutual interest in driving innovation in mobile sports betting forms a powerful foundation for this partnership.” We couldn't agree more. We love it when big companies find something to agree on!
Apparently we're not the only ones. LeoVegas co-founder Gustaf Hagman claimed an “extensive selection process” had identified Kambi as “the partner that can match our high ambition and provide enabling technology and capability for us to innovate and drive the sports betting experience in the mobile era.” Sportsbook diversification signifies a landmark in online gambling technology and can hopefully inspire more casinos like LeoVegas to integrate it into everyday gaming. Not only that, but it has the potential to expand business exponentially.
Kambi’s business certainly has surged following its spinoff from its parent company Unibet in 2014. The company, whose other clients include Unibet, 32Red and 888 Holdings, reported revenue up 35% and profits up threefold in its Q3 earnings report.
It’s been a glorious week for LeoVegas, which was crowned Operator of the Year at Thursday’s inaugural eGaming Review Nordics Awards in Malta. LeoVegas also picked up awards for Casino Operator and Mobile Operator. LeoVegas CEO Johan Styren told eGR that the awards showed that “what we’ve been doing within the region over the past 12 months is really ahead of the game.” Let's hope that it moves from strength-to-strength.