Online casino, mybet, has signed a deal with NYX Gaming group for a long-term membership with their Online Platform System. This agreement allows mybet complete access to NYX's bank of games via the company's Online Gaming System (OGS). This is good news for online players. Not only will they get more variety in slots, roulette and poker games but they will have the ability to gamble on mobile and tablet under the mybet name as well.
Focusing on mobile expansion, mybet will go into this deal targeting this section of the market to set up additional revenue streams. In plain English, this is just a business way of saying they are looking to make more money.
Chief Executive, Zeno Oskko, said about the deal: “mybet’s strategy is to provide a cutting edge product providing the very best gaming experience and the greatest possible choice for our customers across all gaming verticals.” Hmmm, so it's not all about money, then.
“By linking up with NYX, we are doubling the number of games available on mybet while at the same time adding great bonus functionality across all casino channels.”
Fair enough. But what does NYX have to say about it? David Flynn, the company's executive vice-president of business development, added: “mybet have been undergoing a process of change to refocus their business; I am extremely confident that together we will achieve a much improved result for their business.
“The ability to use the NYX Open Platform as their central gaming wallet allows mybet to improve both marketing and loyalty services for their clients.Together with the influx of over 150 mobile games, this makes for a very compelling offering to the market.”
Oh, goodie! So not only do players get more games, they also get bonuses. Neat. As if you need any more reasons why this deal is a good idea.