Optimal Payments is no more after completing a brand overhaul – the online payment service provider is to adopt the new brand identity and company name of PaySafe. The move comes after the company acquired Skrill in August and suggests the new company is seeking to dominate the online payments industry.
The firm said the move will form a “powerhouse” in the payment processing market, with the group’s mission being to provide relevant solutions for every payment eventuality in contemporary society.
PaySafe’s business portfolio will comprise of digital wallet and stored-value brands Neteller and Skrill, as well as a white-label invoice issuing and installment portfolio in pay solution.
The company also operates online prepaid payment provider Paysafecard, and FANS – a fully-integrated mobile engagement solution that allows both venues and content providers engage customers while providing monetisation tools.
Paysafe’s portfolio also offers various global merchant solutions to enable swift and frictionless transactions between businesses and their customers.
This includes, but is not limited to, payment gateway solutions, merchant on-boarding services risk management and a virtual back office for dedicated end-to-end support, while Paysafe also offers a range of pre-paid card solutions.