The question of how to address problem gambling in the digital age is a tricky one. Operators have an obligation to ensure that players stay safe when playing at their sites, whether they are casinos, poker rooms or bingo sites. There has been a drive in recent years not only to support those who self-identify as problem gamblers, but for the operators themselves to identify and contact suspected problem gamblers, and signpost them to places where they might be able to find help.
The latest attempt to help identify problem gambling comes from Mr Green Casino, which announced the launch of its very own Green Gaming tool. Designed to analyse the behaviour of all gamblers on the site, the hope is that the AI tool will not only be able to help highlight problem gambling behaviours in some players, but also give all players insight into how to gamble more healthily.
About The Green Gambling Tool
The tool was developed in partnership with Sustainable Interaction and Sebastian Gassner – experts in of responsible gaming, psycho-social health and responsible gaming technical development. It will be accessible both to players, who will be able to gain insights into their own risk behaviour, as well as the casino, which will have problem gambling behaviour flagged to them and can then act upon it accordingly.
When the Green Gambling tool comes into effect, players will be asked to give an impression of their own risk behaviours and will be invited to set limits for their gambling. The tool will then analyse their actual behaviour against that which they have deemed acceptable and offer personalised information about how their reality is meeting their expectations. The insights also offer the casino the chance to step in if a player far outstrips their expected play.
If players demonstrate playing behaviour that is of increased risk, Mr Green may step in and ask the player to set different limits for their playing, offer them a reality check or recommend they refrain from playing for a certain period of time. Moreover, players demonstrating these behaviours will not be exposed to new sales messages via the casino, email or SMS in an attempt to remove temptation.
The Green Gambling tool is set to be rolled out first on in the UK market on the operator’s casino. It will be implemented in other markets and in a sportsbook version later in the year. Even if you don’t think you have problem gambling behaviours, this will be a fascinating insight into how risky your gambling really is.
More Information About Problem Gambling
Everyone within the online and mobile gambling industry has a duty of care towards players, ensuring that they are playing safe and can find the help and support they need to deal with problem gambling behaviour. Although we are not an operator, we too here at Android Slots feel this obligation towards players, which is why we’ve an entire section of our site dedicated to responsible gambling.
There you can find information about spotting the signs of problem gambling, how you can avoid developing a problem with gambling and where you should seek help if you or a loved one is struggling with problem gambling. If you don’t have time to read through all our resources, the best places to turn are the charity GamCare or the support group Gambler’s Anonymous.