Humanzing Machines: How Do Perceptions Affect Gambling Behaviour?

Human versus machineWhen you fire up a slots game are you playing Lady Luck, a set of algorithms or the house? You'd be forgiven for thinking that these questions are completely irrelevant to slots games – where no human dealer takes part in the action and you're simply pressing a button – but are they?

Some Science

A new study has found that gamblers who perceive human-like qualities in slot machines tend to gamble – and lose – more money.

Jack and Gonzo

Are these sneaky fellas causing you to gamble more?

A study entitled Humanizing Machines: Anthropomorphization of Slot Machines Increases Gambling, published in the Journal of Experimental Psychology put forward and tested the hypothesis that people gamble more on slot machines when they believe they’re playing against humanlike minds rather than mechanical algorithms.

The researchers carried out four tests, wherein participants were asked to play a simple slots interface with only the options to spin again or stop playing. The control group was told in advance that the machine operated via a mathematical algorithm programmed to deliver a certain percentage of wins and losses over time.

A second group of test subjects were told that the machine had a human-like brain and therefore had the power to decide whether or not a particular spin would come up a winner.

Those in the group that viewed the machine as human-like elected to play longer than the control group, and also lost more money. The researchers concluded that actual humans were likely to lose more money playing slots with human-like qualities, so it might be an idea to steer clear of any temptresses such as Miss Midas in future!

About Martina

Martina recently joined Droid Slots as a writer, regularly contributing to the ‘Reviews’ and ‘Interviews’ sections of the website, as well as trying her hand at the comic strips.A features journalist by training, she always strives for accuracy, objectivity and depth in her content, so you can rest assured her reviews are brutally honest, the interviews offer valuable industry insider scoop and the occasional guide is as comprehensive as possible. There will be no ‘fluff’ or prettying things up – just valuable content that will help you enjoy online casino gaming even more.


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