Time for the weekly news roundup: this week we'll be checking out NetEnt's upcoming Hook's Heroes, the release of Vikings Go Wild from YGGDRASIL and a special Microgaming competition to celebrate the launch of the all-new Bridesmaids inspired slots game.
On the industry side of iGaming this week we'll discover why on NYX's new acqusition is good news, the new partnership between Genii and iForium and the reasons behind William Hill's declining profits.
NetEnt's Hook's Heroes Preview
Hook's Heroes is NetEnt's latest slots game offering and is set for release on the 23rd of September – still a way off yet but the teaser video has given us great cause for excitement. Set in the stomping ground of pirates on the high seas, the unique aspect of this game is the three bonus games you can trigger: Fairy Feature, Mermaid Feature and the Pirate Feature.
Hit two scatters across any of the reels and one of these three cutesy features features will be chosen at random to give you one free re-spin. Hit three or more scatters and things really liven up – here you get to choose which of the three features you want to play and 10 free spins to earn some cash!
- Fairy Feature: On each spin you get anything from 2 to 5 extra Wilds placed on the reels in random positions. A little like the Lights mobile slot.
- Mermaid Feature: All wins are multiplied by 2 unless the win combination contains 1 or more Wilds, then the wins are multiplied by 4.
- Pirate Feature: The symbols on the screen act like scatters. So you get a win based on the number of symbols on the reels, without needing them to be on an active payline.
Watch NetEnt's teaser video and get excited for this pirate-packed new slot!
Yggdrasil's Vikings Go Wild Preview
Another preview here to get you excited for the end of summer – Swedish software provider Yggdrasil have set a release date of 27th August for their all-new feature slow Vikings Go Wild. The infamous Scandinavian raiders/traders (Vikings to you and I) are the feature characters of this action packed slot.
The new 5-reel, 25-payline game features wilds, sticky wilds, scatters, free spins and an extra special treasure chest bonus to keep players plundering time after time. The theme is eye-catching withslick, minimalist symbols backed by a rather epic soundtrack. The reels sit inside a typically lavish Viking ship, which ocasionally attacked by mysterious sea creatures…
Watch Yggdrasil's teaser video to get a sense of the carnage set to unfold.
Microgaming's Bridesmaids Giveaway!
Following the release of the smash hit slot Bridesmaids last week, Microgaming have launched a phenomenal giveaway to ensure they live up to all the hype surrounding their brand new title.
Every week in August two lucky people will win either £250 or £500 – straight into their casino accounts. The draws will take place on the 13h, 20th and 27th of August for anyone who played on the Bridesmaids slot game the week before. Playing for these weekly prizes will also provide you with a chance to win ‘his n’ hers’ luxury goods.
For every £50) you wager on the new blockbuster machine, you get one ticket which will enter you in both the weekly and monthly draw. Even better though, Microgaming can’t tell whether you are making the wagers using real money or bonus money! Claim a phenomenal bonus at our favourite partcipating member – Guts Casino – and get wagering your (bonus) cash for a marriage made in heaven.
NYX Gaming to acquire EGC
NYX Gaming Group have announced yet another takeover deal, this time to acquire eGaming Consulting (EGC) in a move that will support a new long-term partnership with planetwin365 and the SKS365 Group.
Subject to customary gaming regulatory approval, the acquisition deal is worth a total of £5.3m. The move will see NYX provide planetwin365 and SKS365 with online poker and related casino games. The new partnership will commence in the fourth quarter, with planetwin365 launching on NYX Poker.
Genii Partners With Platform Provider iForium
The additional content made available on the Gameflex platform includes Genii’s innovative new Spin16 titles, which are the first of their kind to make use of touchscreen technology found in iPads and other tablet devices.
Nick Barr, sales director at Genii, said: “Iforium’s innovative Gameflex platform is the perfect fit for Genii and this deal is great news for operators looking to improve their product offering. This is another move forward for Genii which shows the high value of our portfolio.”
William Hill H1 profit down
William Hill has reported a 12% fall in profit for the twenty-six weeks ending 30th June 2015.
The casino giant has attributed the year-on-year decrease in operating profit from £176.9m to £155.7m to huge increase in taxes in the gaming sector.
An additional £44m in gambling duties from the point-of-consumption tax and an increase in Machine Games Duty (MGD) from 20% to 25% are thought to have significantly affected profit levels.
In the wake of the merger between Ladbrokes and Gala Coral, William Hill have suddenly found themselves moving down the pecking order for UK gambling outfits, but all is not doom and gloom for old Bill. The operator also announced today its extension into the online lottery market with the acquisition of a 29.4% stake in NeoGames for £16m.