Unibet have launched their new speech enabled betting software this week. UK players using iOS devices will be able to make speech controlled bets on football matches.
Customers state the bet they want and then Teneo’s Artificial Solutions’ Natural Language Interaction (NLI) technology arranges the bet using Unibet's regular mobile app. Once the bet has been established, players then vocally confirm the details of the bet to authorise the wager.
Unibet Frontrunning Voice Betting
Will Mace, head of strategic development at Unibet, claimed it was the sudden breakthroughs from Android and Apple's Siri that guided their decision into heading in the direction of voice enabled betting. “It seems to be widely agreed that voice will grow considerably in importance as an interface technology. The era of talking to technology is coming fast.”
Even with that momentum, Unibet's voice tech will still only have a limited launch for the foreseeable future. The service is currently only available in the UK and even then, it can only be used for football betting. As the product is perfected, it will then be released across further markets.
Is The Casino of The Future Voice Controlled?
Mace stated that the objective at the moment is to improve ease of use for customers, especially for live betting, where customers have complained of finding it difficult to follow live games while using the casino's interface to place bets.
“Making the customer experience as frictionless as possible has long been the focus of many industries – betting is no exception. Customers quite rightly don’t want complicated, clunky or multi-step experiences”
That doesn't sound like we'll be seeing slot and table games controlled by our voice for a while yet. But with Unibet's interest in pushing how we interact with our mobile casinos, it looks likely that we'll be seeing innovative things from them in the coming years, especially as Mace believes that “voice betting is simply one example of trying to create frictionless customer experiences.”